Communications & Engagement Manager
About the Alberta Association of Optometrists
The Alberta Association of Optometrists is Alberta's leading optometric professional organization, representing more than 900 Doctors of Optometry in over 120 communities across the province. AAO members are highly trained regulated health professionals providing primary eye health and vision care to Albertans. For more information, please visit www.optometrists.ab.ca.
About the Role
We are seeking a dynamic and experienced Communications & Engagement Manager to lead the development and execution of integrated communications and stakeholder engagement initiatives that support our organizational priorities.
Reporting to the Senior Manager, Communications & Engagement, this role is ideal for a communications professional who thrives in a collaborative, fast-paced environment and enjoys balancing strategy with hands-on execution. You will play a key role in strengthening relationships, enhancing our digital presence, and ensuring clear, consistent, and engaging communication across all channels.
Key Responsibilities
Communications Planning & Execution
- Develop and implement integrated communications plans aligned with organizational priorities
- Execute multi-channel campaigns (digital, email, web, and stakeholder communications)
- Ensure consistency in messaging, tone, and brand across all communications
- Support internal and external communications, including member and stakeholder updates
Stakeholder Engagement
- Lead the development and execution of stakeholder engagement strategies
- Build and maintain strong relationships with internal and external stakeholders
- Identify and create meaningful opportunities to strengthen engagement and collaboration
- Support leadership with presentations, speaking notes, and stakeholder communications
Content Development
- Research, write, and edit high-quality content across multiple platforms (web, social, email, presentations)
- Translate complex information into clear, engaging messaging
- Develop materials that support organizational initiatives and enhance brand awareness
Digital Communications
- Lead social media strategy, planning, and platform management
- Develop and execute email marketing campaigns
- Manage and update website and app content to ensure accuracy and relevance
- Monitor and support the organization’s online presence and reputation
Analytics & Continuous Improvement
- Track and analyze communications and engagement metrics
- Provide reporting and insights to support data-informed decision-making
- Identify opportunities to improve processes, reach, and effectiveness
What You Bring
Education & Experience
- Bachelor’s degree in Communications, Marketing, PR, or a related field (or equivalent experience)
- Minimum 4 years of progressive experience in communications, PR, marketing, or stakeholder engagement
- Proven experience developing and executing communications plans and campaigns
- Strong writing and editing skills across multiple channels
- Experience managing stakeholder relationships and engagement initiatives
- Familiarity with digital tools, content management systems, and analytics platforms
Working Conditions
- Occasional travel within Alberta
- Ability to support events (including evenings and weekends, as required)
Total Rewards Package
- Hybrid work model supporting flexibility and work-life balance
- Three (3) weeks of vacation upon hire, plus additional paid time off days
- Comprehensive group benefits (100% employer-paid, with the exception of LTD)
- RRSP matching program (available after one year of service)
- Employee recognition program, including $500 annually to support a charitable donation, wellness initiative, or professional development
Why Join Us?
- Opportunity to make a meaningful impact in a mission-driven organization
- Collaborative and supportive team environment
- A role with both strategic influence and hands-on execution
- Competitive compensation ($85K - $95K annually) aligned with Alberta not-for-profit market benchmarks
How to Apply
Please submit your resume and a cover letter outlining your experience and interest in the role to Sabrina Licata, Senior Manager, Communications & Engagement, at slicata@optometrists.ab.ca. Applications will be reviewed on a confidential basis. Only those selected for further consideration will be contacted.